Madeline (Maddy) Swalm

Consultant, Criterium Group and Executive Director, WPC Future Leaders, Calgary at Criterium Group and WPC Future Leaders, Calgary

Maddy is the Executive Director for the World Petroleum Council (WPC) Future Leaders Canada. WPC is an oil and gas industry forum and international organization representing the petroleum sector worldwide. As Executive Director, she leads a Sub-Committee of volunteers in executing events and initiatives in support of Canada’s energy industry. In this role, she enjoys engaging young professionals in dialog about the impact the industry has on the global economy as well as the future sustainable develop of petroleum products. Maddy has been involved with the WPC Future Leaders since 2013 when she joined as part of the Planning Committee for the 4th WPC Youth Forum hosted in Calgary in October of that year.

In her day job, Maddy is a Strategy Consultant at Criterium Group, a management and strategy consulting firm known for driving strategic change, based in Calgary. Maddy has worked in consulting for the past five years primarily for energy clients where she has focused on strategic planning, operating model and organizational design, analytics-based optimization, and capital planning initiatives. Maddy holds a Bachelor of Commerce in Marketing from the Haskayne School of Business at the University of Calgary.